Pop N’Joy
Industry
What we did
Storytelling, Creative Direction, Photography & Video
Description
We supported Pop N’Joy, a playful snack brand designed to make every break a moment of pleasure.
We accepted the challenge of producing a vibrant animated commercial starting solely from static packshots of the product.
We engineered a high-energy visual transformation, focusing on the explosive physics of the popcorn. Through advanced motion design, we simulated the bursting lids and the cascading kernels—creating a tactile and appetizing experience for each flavor. We further expanded the narrative with a theatrical ‘unboxing’ finale, placing the brand on center stage.
We handled the full creative pipeline, turning still assets into a rhythmic, crave-inducing animation that perfectly captures the fun and spontaneity of the brand.

