Sappy
Industry
What we did
Storytelling, Creative Direction, Photography & Video
Description
We supported Sappy, a vibrant fruit drink brand designed to spark imagination and energy.
We took on a major creative challenge: producing a high-end animated commercial starting solely from a single static image of the product range.
We engineered a complete visual transformation, bringing the packaging characters to life by extending their static designs into dynamic 3D narratives. Through advanced animation and generative techniques, we transported the mascots into their own immersive worlds—a tropical jungle run, a sunny skate park, and an interstellar drive.
We handled the entire production pipeline, from static asset interpretation to motion design. The result is a seamless visual storytelling experience that turns a simple packshot into a living, breathing adventure, effectively boosting brand engagement and personality