Bey
Industry
What we did
Storytelling, Creative Direction, Photography & Video
Description
We supported BEY, a high-end niche perfumery house driven by a refined and contemporary imagination. Each creation embodies a unique sensory vision where timeless elegance meets artistic boldness.
We designed and produced a complete campaign of visual content generated with artificial intelligence, aimed at strengthening the brand’s digital presence. Our work included the conception and adaptation of synthetic images combining products, ingredients, models, and immersive settings.
We created narrative visual scenes designed to offer a cohesive aesthetic experience and enhance the value of each fragrance. A structured publishing flow was developed, alternating varied formats to build a harmonious Instagram universe inspired by the codes of contemporary haute parfumerie.
Finally, we provided overall art direction, ensuring visual unity and highlighting BEY’s emblematic collections. By blending generative technology with creative sensitivity, we crafted a bespoke visual storytelling true to the brand’s elegant and distinctive identity.