We supported BEY, a high-end niche perfumery, in creating a sensory digital campaign that transcends the screen.

We took on the challenge of producing a premium animated commercial starting strictly from static packshots of the bottles.

We brought the olfactory pyramid of each fragrance to life by building animated 3D environments around the products. Our work focused on the dynamic integration of key ingredients—drifting white petals, falling star anise, floating cherries, and cascading almonds. We transformed a still image into a hypnotic visual experience where the elements interact with the light and the bottle.

We handled the motion design and art direction to ensure each scene reflected the specific mood of the scent. The result is a collection of immersive visual loops that tangibly evoke the fragrance notes, adding depth and motion to the brand’s digital identity

We created narrative visual scenes designed to offer a cohesive aesthetic experience and enhance the value of each fragrance. A structured publishing flow was developed, alternating varied formats to build a harmonious Instagram universe inspired by the codes of contemporary haute parfumerie.

Finally, we provided overall art direction, ensuring visual unity and highlighting BEY’s emblematic collections. By blending generative technology with creative sensitivity, we crafted a bespoke visual storytelling true to the brand’s elegant and distinctive identity.